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Shokay regularly launches campaigns to involve other communities.
Yak Around the World
On August 8, 2009, Shokay launched the Yak Around the World Campaign by sending 24 hand-knit baby yaks to 24 individuals who are dedicating their time and careers to creating positive social change. During their world tour, the yaks are highlighting changemakers and their innovative work, aiming to inspire people all over the world to think of new ways they can do good and have an impact.
When each person receives their yak, they will help kick off the campaign by answering the question,“What are you doing to change the world today?” They will then take a picture with their yak, write a description of their cause or organization, and submit it to Shokay via a simple online form. It is then their turn to send the yak to another changemaker they know, and that person will help continue to spread the campaign all over the globe. Follow us at http://yaks.typepad.com/dontjustyak or @dontjustyak
Himalayan Sunset was the first yak to depart! Calvin Chin, founder of Qifang.cn, an online community founded to help poor students solve the problems of higher education expenses, came to pick up this yak.
Knit A Yak Campaign
To ride on the lunar year of the ox in 2009, Shokay raised public awareness towards the issue of singleton elderly through a community knitting campaign launched in the East District of HongKong, where lives the largest elderly population including singleton elderly (according to census in 2006, 111,400 elderly were recorded in the district, occupying 13.9% of the total). In this community campaign, elderly volunteers are recruited to knit scarf / hat for the singleton elderly in the district. Shokay will be providing all yak yarn used in the knitting campaign.
Through the knitting campaign, Shokay hopes to empower elderly volunteer knitters to make contribution to the community they are living in and to help build up a caring neighbourhood together. Read more at http://yaks.typepad.com/shokay |
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