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求學時,一趟青藏高原之旅,台灣姑娘喬琬珊、香港姑娘蘇芷君發現犛牛的絨毛能製成高品質紡織品、牛乳可製成奶酪,就這樣,兩位姑娘靠著一萬五千美元獎學金,幫助當地貧困的牧民改善生活,不到兩年締造一段創富濟貧的故事。
2008/3/8 自由時報. "西藏創富濟貧喬琬珊「牛」轉乾坤"
A Shanghai-based company called Shokay…is determined to prove the viability of a home-grown variety of social entrepreneurship…It's an exotic tale of elusive, semi-mythical beasts, a yarn of weary, spirit-dampened treks through mountain plateaus, in search of the Golden Fleece, as it were.
2008/3/1 That's Shanghai. "Shokay invests in down and sustainable development."
Doing good is looking good…super soft yak down is sourced directly from Tibetan herders, and crafted into a select range of home textiles, accessories, and baby wear.
2008/1/8 That's Shanghai. "Shanghai's Most Covetable Hand Knits"
Similarly worthy of some attention is Shokay, a China based company with outlets worldwide that produces luxury yak down scarves, throws and yarn. Beautifully soft and warm, the fibres are hand-combed from the yaks in Tibet and money made from the product goes straight to the herders because the raw yak fibre is directly sourced.
2008/1/1 Timeout Beijing. "Ethical Shopping"
2007/12/23 SCMP Post Magazine - Most Wanted. "Most Wanted This Season - "Follow the Herd""
2007/12/21 Ming Pao Daily News. "Tibetan Hand Knits"
What resources have you got that you are not using to their fullest potential? I love this example from Tibet. How do you boost incomes for nomads in western China who might live seven hours from any roadside, much less a marketplace? First step: check their possessions for any sign of untapped value...
2007/12/3 For More Than Profit Blog. "Using Untapped Resources to Develop Social Enterprises"
2007/12/1 SCMP Post Magazine. "Festive Feeling - 'For the Younger Set'"
In a Chinese province near the Tibetan border, two women -- one from Hong Kong, the other from Taiwan -- are helping thousands of yak herders build a better life for their families through a new social enterprise called Shokay..."There are so many entrepreneurs in the region," says Ms. So. "People really need to challenge themselves and rethink philanthropy. It's a matter of combining elements: really understanding a social problem, finding a social need, and thinking of innovative and sustainable ways to do it."
2007/11/30 WSJ Weekend Edition. "The Giving Guide: Small Ways to Make a Big Difference"
2007/11/21 Singtao Daily Newspaper. "西藏手織物上市"
It doesn't help that many knitters don't yet realize how much they want the yarn.
2007/8/17 Boston Herald. "Co.'s 'social' talk not just yakkin'"
30 minute documentary on Shokay's vision of social enterprise. (in Chinese).
2007/8/13 Radio Television Hong Kong (RTHK)
SHOKAY: It's a little known fact, but yak undercoats actually rival cashmere, alpaca and vicuna for softness.
2007/4/9 Time Magazine (Asia)
 
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